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	<title>The Experience is the Brand</title>
	<link>http://benjablog.com</link>
	<description>Products, places and things are all one, and no more.</description>
	<lastBuildDate>Wed, 12 May 2010 19:28:03 +0000</lastBuildDate>
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		<title>Facebook&#8217;s Schrage Answers Users&#8217; Privacy Questions: &#8220;Stop complaining, you poor confused twits,&#8221; says executive.</title>
		<description><![CDATA[Well, not really. But that is the just of what Elliot Schrage says in his NYTimes.com response to readers&#8217; questions about Facebook&#8217;s recent privacy changes.
The article is a litany of misdirections and intentionally confusing counterpoints to a series of very legitimate and serious questions posed by readers, mixed with a healthy dose of faux-contrition and [...]]]></description>
		<link>http://benjablog.com/?p=436</link>
			</item>
	<item>
		<title>@TrueMobileData says 59% of mobile web use is social. I say, &#8220;prove it.&#8221;</title>
		<description><![CDATA[One of the things you learn early on in any intro-level statistics course is that the mathematics behind data analysis is, by itself, fairly sanguine about how it is used. Formulae are not terribly picky about the ends to which they&#8217;re put to work, and so any professional statistician takes care to apply those formulae, [...]]]></description>
		<link>http://benjablog.com/?p=432</link>
			</item>
	<item>
		<title>Non-virtualized interaction: an order of magnitude improvement</title>
		<description><![CDATA[Of all of the things that the iPad either is (a big iPod Touch, a giant remote control, an internet connected photo frame, a digital bookstore/magazine rack) or is not (a phone, a laptop, a desktop, a device for creating), few people seem to be talking about what it accomplishes. Finally, we have a piece [...]]]></description>
		<link>http://benjablog.com/?p=419</link>
			</item>
	<item>
		<title>The Future Was Then: Micropayments Again</title>
		<description><![CDATA[As Facebook begins to rollout a PayPal-driven micropayment system, and various other vendors attempt yet another land-grab on the &#8220;future of money&#8221;, I thought it&#8217;d be helpful to review some of the issues surrounding micropayments.
On the one hand, there are the very significant usability issues that must be addressed, but there are various approaches to [...]]]></description>
		<link>http://benjablog.com/?p=412</link>
			</item>
	<item>
		<title>I wasn&#8217;t impressed by the first gen iPhone, either.</title>
		<description><![CDATA[When the first generation iPhone was introduced, my first thought was, &#8220;what do you mean, no 3g?&#8221; At the time, I&#8217;d already had a 3G smart-phone for about a year, and the lack of a speedy always-on connection was a baffling omission.
So, too, is my reaction to the iPad, which really does look like nothing [...]]]></description>
		<link>http://benjablog.com/?p=409</link>
			</item>
	<item>
		<title>Three issues with all the Apple tablet predictions</title>
		<description><![CDATA[Besides the obvious &#8211; that I will want one &#8211; I have a few thoughts about the tablet Apple will supposedly unveil tomorrow. There are three areas which I think deserve some attention:
The Case
An enlarged iPhone-like tablet seems troubling. The case and screen of the iPhone seem unlikely to scale well to three or four [...]]]></description>
		<link>http://benjablog.com/?p=405</link>
			</item>
	<item>
		<title>Social: To get something you want, you have to give up something you have</title>
		<description><![CDATA[It seems we may one day regret the coining of terms like &#8220;social media&#8221; or &#8220;social marketing&#8221;. In their use, the very essence of the social conversation is muddled, tainted with notions of media plans, placements, strategy, and ROI.
Traditional media marketers are struggling to adapt to a world where the global conversation is beginning to [...]]]></description>
		<link>http://benjablog.com/?p=400</link>
			</item>
	<item>
		<title>The Power of (Almost) Free</title>
		<description><![CDATA[Or, &#8220;if it&#8217;s truly worth something, offer to give it away.&#8221;
2D Boy, makers of World of Goo, recently published the results of a little experiment: they offered to sell anyone a copy of their game for whatever an individual user was willing to pay for it.
About all that can be said about the extraordinary nature [...]]]></description>
		<link>http://benjablog.com/?p=378</link>
			</item>
	<item>
		<title>&#8220;2/3 of american web users object to online tracking.&#8221; Really? That few?</title>
		<description><![CDATA[Reading a study recently written up in the NYTimes (ht, @TheGrok), I find the results amusingly obvious.
Question: when you shop online, or visit a website, or view an ad &#8211; who owns the data describing that activity?
At first glance, the question seems to be easy to answer, until you actually start asking people. Anyone in [...]]]></description>
		<link>http://benjablog.com/?p=376</link>
			</item>
	<item>
		<title>Mass Individualized Marketing</title>
		<description><![CDATA[Convergence has almost become a dirty word in the advertising and media world, kind of like &#8220;synergy&#8221;: you hear someone use the term, and you want to punch them in the face, but usually you can&#8217;t because they tend to be people with body guards.
Still, I find it interesting to think about where the confluence [...]]]></description>
		<link>http://benjablog.com/?p=344</link>
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