What
I architect unique experiences that allow millions of people to explore, create, converse and transact.
I devise ways to get people to engage with those experiences. And then I measure the results.
Put it all together and you get what I like to call, “The Totality of Experience.”
Occasionally, I write about what I do, or the online marketing industry in general, online marketing, SEO/SEM, social media, etc. Sometimes I even present the results of work I’ve done for a client (YouTube Video).
Lately (as in, the past few years), I’ve gotten to spend a good deal of time talking with my agency’s clients about online strategy. Almost as fun as designing an experience is figuring out what it should be in the first place. (And I’m definitely of the camp that figuring out what to build is a different exercise than figuring out how to build it.)
Officially, I am responsible for The Archer Group’s Performance Strategy practice, overseeing a team of User Experience Architects, Strategists, Analysts, and Performance Marketing professionals. (If that seems like an odd assortment of people to have under one practice, there’s a reason for it.)
I have developed the vision, strategy, information architecture and customer experience for over two dozen enterprise applications, corporate intranets and public websites for companies like GMAC, Merrill Lynch, Merck, Mars, Campbells, Wawa and Chase. My educational background is in Psychology and Media Studies which gave me a good foundation for thinking critically about how people engage with media, use it to their own ends, and work it into their everyday lives.
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